emfluence Marketing Platform for Microsoft Dynamics

Marketing Automation Built for Microsoft Dynamics

Connect your CRM, automate smarter campaigns, and give both marketing and sales full visibility into engagement—all without the complexity of enterprise MAPs.

Built for How Dynamics Teams Actually Work

Marketing and sales teams running on Microsoft Dynamics need automation that fits their workflow—not a bloated MAP that creates more work. emfluence is built to sync cleanly with CRM data, simplify segmentation, and give both teams the visibility they need without adding complexity.

Modern Marketers use emfluence to work with Dynamics for:

• Bi-directional sync designed for Sales and CRM
  Clean, reliable data flow between systems without plugins or custom workaround maintenance.
• Automated journeys triggered directly from CRM data
  Launch onboarding, nurture, or renewal campaigns the moment CRM criteria change.
• Lead scoring and engagement activity sales teams actually see
  Every meaningful marketing touchpoint appears inside Dynamics—no extra logins required.
• A streamlined platform that reduces admin work
  Less troubleshooting, fewer sync surprises, and workflows that don’t fight against your CRM.
• Predictable pricing with no surprise add-ons
  Everything you need without enterprise bloat, upsells, or complex licensing layers.

Why Dynamics Teams Choose emfluence

Other marketing automation platforms force Dynamics users to choose between over-engineered enterprise tools or CRM integrations that never feel fully connected. emfluence takes a different approach: a MAP built to work with Dynamics data out of the box, without plug-ins to maintain, sync delays to diagnose, or admin hours lost to workarounds.

With predictable pricing, a marketer-friendly interface, and full visibility for sales inside Dynamics, emfluence is the practical choice for CRM-connected marketing.

How emfluence Integrates with Microsoft Dynamics

Bi-Directional Sync That Keeps CRM and Marketing in Lockstep

The emfluence Marketing Platform connects directly to Microsoft Dynamics with a stable, API-based sync that moves the data marketers use every day. No plug-ins to maintain. No custom workflows to babysit. Just clean, reliable syncing between the tools your teams rely on.

And because not every field belongs in your MAP, you control exactly what syncs.
Avoid data bloat, reduce noise in your lists, and keep your marketing database lean by syncing only the fields, records, and entities that matter to your campaigns. The result: faster segmentation, cleaner reporting, and a platform that stays efficient over time.

What Syncs Between Dynamics and emfluence

Your CRM stays the source of truth, and emfluence mirrors the data you need to segment, personalize, and automate.

Synced data includes:

• Leads
• Contacts
• Custom Fields
• Marketing Lists
• Campaign Responses
• Activities and Engagement History

This lets you build precise segments in either system and keep data aligned without manual exports.

CRM-Triggered Automation You Can Actually Depend On

Your marketing shouldn’t rely on manual list pulls or disconnected workflows. emfluence reacts to the updates happening inside Dynamics (or inside emfluence itself) to launch timely, relevant automated campaigns.

Use Dynamics and emfluence data changes to trigger automated journeys, including:

• Being added to a CRM Marketing List
• Lead or Contact status updates
• Ownership changes
• Field value changes
• Opportunity stage movement
• Campaign responses
• Contact score thresholds

These updates can trigger onboarding series, nurture tracks, renewal workflows, recapture campaigns, sales-assist messages, or anything your customer journey requires.

Full Engagement Visibility for Sales Teams

Sales shouldn’t operate in the dark. With emfluence, every meaningful marketing touchpoint flows into Dynamics, so sellers get context before they ever pick up the phone.

Sales can see:

• Email opens and clicks
• Form fills
• Page visits
• Survey activity
• Lead scores
• Recent campaign interactions

No extra logins. No extra tools. Just a complete activity timeline inside Dynamics.

Reporting and Attribution Connected to Revenue

Marketing decisions get easier when reporting lives where sales tracks revenue. emfluence pushes engagement, scoring, and campaign performance into Dynamics so teams can tie activity to pipeline without exporting a single spreadsheet.

You’ll get:

• Campaign attribution
• Funnel visibility
• Lead qualification trends
• Shared dashboards for sales and marketing

Clean data. Better decisions. Easier reporting.

Which MAP Works Best with Microsoft Dynamics?

Choosing a marketing automation platform for Dynamics isn’t about brand recognition. It’s about how well the tool syncs, how reliable the data flow is, and how much work it adds or removes from your team.

Here’s how emfluence compares to the platforms Dynamics users evaluate most often.

Marketing Automation Options for Microsoft Dynamics

	emfluence	HubSpot	Microsoft Customer Insights – Journeys	Marketo Engage
Native Integration with Dynamics	Deep, bi-directional; designed for CRM-first workflows	Works, but limited mapping; requires operations workarounds	Native Microsoft integration	Requires custom integration or third-party connector
Data Sync Reliability	Fast, stable API sync	Often delayed or partial	Depends on CI configuration	Heavy to maintain; prone to sync gaps
Triggers from CRM Changes	Yes—status, fields, lists, etc.	Limited without custom setup	Yes	Requires advanced configuration
Triggered Automation Flexibility	High—email, journeys, scoring, segmentation	High, but tied to HubSpot CRM	High inside the CI ecosystem	High, but complex to manage
Ease of Use for Marketers	Very high	High	Medium; steeper learning curve	Low; enterprise-heavy
Sales Visibility Inside Dynamics	Strong; full engagement timeline	Limited unless using HubSpot CRM	Good, depending on configuration	Requires customization
Pricing Transparency	Very clear	Moderate; add-ons add up	Microsoft licensing complexity	Enterprise-level, expensive
Best Fit for Dynamics Users	Marketing teams that want a clean, CRM-connected MAP without enterprise bloat	Teams wanting an all-in-one CRM + MAP environment	Organizations fully committed to the Microsoft data ecosystem	Enterprise orgs with large marketing ops resources

Built for Microsoft Partners, Too

When your clients rely on Dynamics, they expect marketing automation that doesn’t break their CRM workflows. emfluence gives partners a MAP that’s easy to deploy, easy for clients to manage, and built to support ongoing services and revenue opportunities.

Partners use emfluence to:

• Quickly deliver CRM-connected marketing automation
• Build repeatable onboarding, nurture, and retention journeys for clients
• Improve lead management and reporting visibility across CRM teams
• Add recurring revenue through MAP implementation and ongoing support
• Build trust with clients by recommending the best solution for their clients

Whether you’re implementing CRM, optimizing sales processes, or advising clients on digital strategy, emfluence is the platform partners can trust to extend the value of Dynamics.

A Few of Our Microsoft Partners

Trusted by Organizations That Run on Dynamics

Teams using Microsoft Dynamics rely on emfluence to simplify marketing automation, improve lead flow, and give sales the insight they need to act fast. From manufacturing to professional services to technology partners, our clients use emfluence to build CRM-connected campaigns without the complexity of enterprise MAPs.

Recognized in the Dynamics Community

emfluence is an active contributor on MSDynamicsWorld, where we share insights on CRM-connected marketing, automation best practices, and real-world use cases for Dynamics teams.

Case Studies

A Team That’s Easy to Work With

Marketing automation shouldn’t require a ticket queue or a six-month onboarding plan. With emfluence, you get a platform built for Dynamics and a team that’s responsive, straightforward, and invested in your success.

What clients appreciate about working with us:

• Hands-on onboarding that gets your CRM and marketing data aligned quickly
• Real support from real people—no outsourced tiers, no endless escalation loops
• Guidance from marketers who understand Dynamics and how to build journeys that fit your processes
• Clear communication and predictable timelines when you need help, changes, or strategic input
• A long-term partner, not just a software vendor

Our goal is simple: make marketing automation easier, cleaner, and more effective for Dynamics teams with a support experience that’s actually pleasant to deal with.

Ready When You Are

Selecting a MAP for Dynamics shouldn’t be complicated. Whether you want to test the platform, see the integration in action, or talk through a migration, we’ve made it easy to get started.

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