If you’ve ever asked whether SMS marketing is better than email marketing, you’re asking the wrong question. The most effective marketing teams don’t choose one channel over the other. They choose the channel that best fits the message, the audience, and the moment. Email and SMS each play an important role in a successful marketing strategy, but they were designed to accomplish different things. Email gives marketers the space to educate, build relationships, and tell a story. SMS delivers short, timely messages that encourage immediate action. Understanding those strengths is the key to creating a better customer experience. Rather than thinking about […]
A patient’s relationship with a healthcare organization doesn’t begin in the exam room, and it doesn’t end when they leave. Every interaction shapes the patient experience. From scheduling an appointment and completing paperwork to receiving follow-up care, educational resources, and wellness reminders, every communication influences how patients perceive your organization and how connected they feel to their care. Today’s patients also have higher expectations than ever before. They want timely updates, convenient access to information, and communications that reflect their needs without overwhelming them. A generic reminder or monthly newsletter is no longer enough to build meaningful relationships. […]
Personalization has become an expectation rather than a competitive advantage. Customers expect brands to recognize their interests, remember previous interactions, and deliver content that reflects where they are in the buying journey. Yet many marketing campaigns still send the same message to every recipient. The problem usually isn’t a lack of data. Most marketing teams have access to customer information through their CRM, marketing automation platform, website analytics, forms, and surveys. The challenge is turning that data into communications that feel relevant. That’s where dynamic content comes in. Dynamic content allows marketers to automatically change portions of an email, […]
Growth is a good problem to have. As your organization grows, your marketing becomes more sophisticated. You’re managing more campaigns, engaging more audiences, coordinating with sales more frequently, and delivering more personalized customer experiences. At the same time, expectations continue to rise. Leadership wants better reporting. Sales wants higher-quality leads. Customers expect more relevant communications across more channels. Marketing teams are expected to accomplish all of it with the same resources and tighter deadlines. For many Salesforce organizations, this is the point where marketing automation begins to feel limiting. The challenge isn’t Salesforce itself. Salesforce provides a powerful CRM foundation. […]
This month’s product updates deliver practical improvements across the emfluence Marketing Platform. Highlights include new Query Builder capabilities, SSO login enhancements, expanded Landing Page API endpoints, workflow improvements, and additional enhancements inspired by customer feedback. Query Contacts by Email Activity JB Asks: Can you add a query to help me find contacts who haven’t been sent any email in the past 6 months? A new query has been added to Query Builder to allow you to search for “number of emails sent” within a set timeframe of two years or […]
